Contemporary marketing is commonly characterized by the marketing concept which enjoins marketers to determine the wants and needs of customers and then to try to satisfy them. This view is standardly developed, not surprisingly, in terms of normal or ordinary consumers. Much less frequently is attention given to the vulnerable customers whom marketers also target. Though marketing to normal consumers raises many moral questions, marketing to the vulnerable also raises many moral questions which are deserving of greater attention.This paper has (...) three objectives. First, it explores the notion of vulnerability which a target audience might have. I argue that we must distinguish those who are specially vulnerable from normal individuals, as well as the susceptible and the disadvantaged - two other groups often distinguished in marketing literature. Second, I contend that marketing to the specially vulnerable requires that marketing campaigns be designed to ensure that these individuals are not treated unfairly, and thus possibly harmed. Third, I maintain that marketing programs which violate this preceding injunction are unethical or unscrupulous whether or not those targeted are harmed in some further manner. Accordingly, social control over marketing to the vulnerable cannot simply look to consumer injury as the measure of unfair treatment of the vulnerable. (shrink)

This chapter contains sections titled: Marketing and ethics Ethics and marketing: initial distinctions Descriptive marketing ethics Normative marketing ethics Analytical marketing ethics New directions and challenges.

First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

Though this paper acknowledges the progress made in business ethics over the past several decades, it focuses on the challenges and limits of global business ethics. It maintains that business ethicists have provided important contributions regarding the Evaluative, Embodiment, and Enforcement aspects of business ethics. Nevertheless, they have not sufficiently considered a fourth part of a theory of moral change, an Enactment theory, whereby the principles and values business ethicists have identified might actually be followed. Enactment theory argues that appeals (...) to ethical leadership, moral imagination, and communicative participation have been insufficient to the task of closing the gap between what businesses do and what they ought to be doing. To address this problem, a theory of moral change focusing on the relations of power within which individuals and businesses operate needs to be developed. Drawing on the work of John Gaventa, the paper sketches some directions in which business ethics should proceed to help diminish this gap. The upshot is that business ethics needs greater connection with economic, social, and political theories. It also suggests that there are important limits to fostering the ethics of global business. (shrink)

This paper argues that the concept of management is critically important for understanding managed care. A proper interpretation of management is needed before a positive account of the ethics of managed care can be constructed. The paper discusses three aspects of management: administrative, clinical, and resource management, and compares the central commitments of traditional medical practice with those of managed care for each of these aspects. In so doing, the distinctive conceptual features of the managed care paradigm are discussed. The (...) paper concludes by arguing that the concept of management implicit in the managed care paradigm affords a basis for building a more adequate ethic of managed care. (shrink)

This book will examine paradoxes in diverse areas of thought: philosophy, mathematics, physics, economics, political science, psychology, computer science, logic, statistics, linguistics, law, etc. Though the treatment of each paradox is rigorous, the book will be written accessibly with a lighthearted and humorous tone so as to keep the reader engaged. Each chapter will focus on a single paradox, structured roughly like so: 1. A question is asked in the context of a story. As an answer, the paradox is presented (...) (which often results in an aha moment). The historical background of the paradox is recounted. 2. The dénouement explains how the paradox is resolved or why there is no resolution. 3. The chapter ends with further remarks, usually contemporary real-world examples or applications of said paradox. Some examples of the paradoxes covered are the Axiom of Choice (Mathematics), Monty Hall Problem (Statistics), Morgenbesser's Paradox (Linguistics), Tea Leaves Paradox (Physics), The Ultimatum Game (Economics), and The Chicken or Egg Question (Evolution). (shrink)

International business faces a host of difficult moral conflicts. It is tempting to think that these conflicts can be morally resolved if we gained full knowledge of the situations, were rational enough, and were sufficiently objective. This paper explores the view that there are situations in which people in business must confront the possibility that they must compromise some of their important principles or values in order to protect other ones. One particularly interesting case that captures this kind of situation (...) is that of Google and its operations in China. In this paper, I examine the situation Google faces as part of the larger issue of moral compromise and integrity in business. Though I look at Google, this paper is just as much about the underlying or background views Google faces that are at work in business ethics. In the process, I argue the following: First, the framework Google has used to respond to criticisms of its actions does not successfully or obviously address the important ethical issues it faces. Second, an alternative ethical account can be presented that better addresses these ethical and human rights questions. However, this different framework brings the issue of moral compromise to the fore. This is an approach filled with dangers, particularly since it is widely held that one ought never to compromise one’s moral principles. Nevertheless, I wish to propose that there may be a place for moral compromise in business under certain conditions, which I attempt to specify. (shrink)

Stolen Legacy by George G.M. James refutes the Euro-centric myth that the origin of Western philosophy is Greek. First published in 1954, this book was seminal in leading to a radical reappraisal of a philosophical system long thought to be of European origin. It is an essential work in the syllabus for the study of Western philosophy.

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature Adds direction and meaning to problems in marketing ethics through reflection (...) on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency. (shrink)

This book reveals Marxâe(tm)s moral philosophy and analyzes its nature. The author shows that there is an underlying system of ethics which runs the length and breadth of Marxâe(tm)s thought. The book begins by discussing the methodological side of Marxâe(tm)s ethics showing how Marxâe(tm)s criticism of conventional morality and his views on historical materialism, determinism and ideology are compatible with having an ideological system of his own. In the light of contemporary social, moral and political philosophy the insights and defects (...) of Marxâe(tm)s major ethical themes are discussed. (shrink)

Abstract:This paper argues that trust is one of the crucial bases for an international business morality. To defend this claim, it identifies three prominent senses of trust in the current literature and defends one of them, viz., what I term the “Attitudinal view.” Three different contexts in which such trust plays a role in business relationships are then described, as well as the conditions for the specific kinds of Attitudinal trust which appear in those contexts. Difficulties for the international development (...) of these forms of trust are briefly characterized and some of the possible responses are noted. Finally, the paper identifies morally important features of trust and some of their implications for an international business morality. (shrink)

Business ethics has made important strides over the past decades, but it has also suffered significant failures as witnessed by the long line of business scandals in the past half century. This paper discusses different forms that business ethics has taken in relation to the goal of businesses acting ethically. In the end, it maintains that a major challenge current business ethics faces is the lack of an account of business organizations as they ethically develop and change both individually and (...) systemically within social and political conditions. Even if business ethicists can rationally defend what businesses should be doing, unless we can relate this to how businesses can come to operate in those ways, our normative arguments will lack power, persuasiveness, and effectiveness. Only if we are able to provide this analysis will our normative ethics fulfill the practical task it has taken upon itself. (shrink)

What is the difference between entrepreneurship and altruism? This paper argues that the two differ only in degree, not in kind. Entrepreneurship, in its most generic form, is an expression of freedom in the economic realm and is therefore as deserving of zealous protection as is free speech. Furthermore, entrepreneurial success is as much the result of contingency as it is of design, and entrepreneurial failures vastly outnumber successes; these two issues point to the fairness of the entrepreneurial process.

The freedom (or its lack) of employees within large corporations has been the topic of considerable attention. Various discussions have invoked utilitarian appeals, social contract arguments, rights to meaningful jobs and analogies between corporations and state government. After briefly reviewing and rejecting these approaches, this paper contends that the legitimate exercise of corporate authority requires its accountability to a relevant group. It is then argued that the rnost relevant group are the employees over whom such power is exercised and that (...) the form such accountability must take is that of recognizing the right of employees to participate in corporate decisions and actions. Recognition of this right to participation, it is contended, constitutes respect for the freedom of corporate employees. (shrink)

The libertarian view of freedom has attracted considerable attention in the past three decades. It has also been subjected to numerous criticisms regarding its nature and effects on society. G. A. Cohen''s recent book, Self-Ownership, Freedom and Equality, continues this attack by linking libertarian views on freedom to their view of self-ownership. This paper formulates and evaluates Cohen''s major arguments against libertarian freedom and self-ownership. It contends that his arguments against the libertarian rights definition of freedom are inadequate and need (...) modification. Similarly, Cohen''s defense of restrictions on self-ownership on behalf of autonomy are also found wanting. Finally, I argue that the thesis of self-ownership (whether in its full or partial version) ought to be rejected. (shrink)

Numerous universal standards have been proposed to provide ethical guidance for the actions of business. The result has been a confusing mix of standards and their defenses. Thus, there is widespread recognition that business requires a common framework to provide ethical guidance. One of the most prominent conceptual frameworks recently offered, which addresses issues of international business ethics, is that of integrative social contracts theory (ISCT) developed by Thomas Donaldson and Thomas Dunfee. By integrating normative and empirical matters, and drawing (...) on the concepts of social contracts and hypernorms, ISCT seeks to provide a workable, comprehensive theory of business ethics. In this article I argue that, in fact, ISCT offers two different views of hypemorms and the theoretical structure surrounding them. A Principlist View that understands hypernorms as the most general, universal moral principles that hold moral sway over all microsocial contracts. A Contextualist View is that hypernorms are not special, additional norms, but refer to a certain status that the most general norms or principles of each community achieve that are part of a convergence with the norms of other societies. I maintain that the Contextualist View offers a plausible view of ISCT while avoiding many of the criticisms that have been made against the Principlist interpretation of ISCT. Further, the Contextualist View suggests other areas in which ISCT needs further development, such as in the area of human rights which I also briefly explore. (shrink)

A broad perspective on historical thought and writing, with a new epilogue.

One of the most important and challenging issues of business ethics—or indeed of ethics more generally—is that of “moralresponsibility.” And though this problem has been with us from the outset of reflection on ethics and business, the followingdevelopments in the late twentieth century have exacerbated its difficulty: the increased mobility among people, the development of increasingly complex technologies with ever more significant consequences, the extension of the distance between people’s actions and the effects of their actions, the extended distance between (...) the manufacturers of products and the consequences of those products, the expanded possibilities for anonymous actions, and the collapse of many customary forms of restraints between both individuals and organizations. As a consequence, I believe, we are in the midst of rethinking and developing new and creative ways of extending our notion of responsibility. (shrink)

One of the most important and challenging issues of business ethics—or indeed of ethics more generally—is that of “moralresponsibility.” And though this problem has been with us from the outset of reflection on ethics and business, the followingdevelopments in the late twentieth century have exacerbated its difficulty: the increased mobility among people, the development of increasingly complex technologies with ever more significant consequences, the extension of the distance between people’s actions and the effects of their actions, the extended distance between (...) the manufacturers of products and the consequences of those products, the expanded possibilities for anonymous actions, and the collapse of many customary forms of restraints between both individuals and organizations. As a consequence, I believe, we are in the midst of rethinking and developing new and creative ways of extending our notion of responsibility. (shrink)

Contemporary society faces a wide range of environmental problems. In what ways might business be part of the solution, rather than the problem? The Moralist Model is one general response. It tends to focus on particular corporations which it treats as moral agents operating within our common moral system. As a consequence, it claims that, with various (usually modest) changes, corporations may become environmentally responsible.This paper contends, on the contrary, that business has its own special “ethics,” which relates not simply (...) to the internal nature of the corporation but also to the corporate (free market) system. Given this special ethics, business cannot in general be environmentally responsible in the manner that the Moralists demand. Instead, more far-reaching changes are needed within corporations and the economic system to promote environmental responsibility. Though the requisite changes are significant, there are forces pushing in the dlrection which the paper identifies. (shrink)

What is the difference between entrepreneurship and altruism? This paper argues that the two differ only in degree, not in kind. Entrepreneurship, in its most generic form, is an expression of freedom in the economic realm and is therefore as deserving of zealous protection as is free speech. Furthermore, entrepreneurial success is as much the result of contingency as it is of design, and entrepreneurial failures vastly outnumber successes; these two issues point to the fairness of the entrepreneurial process.

The article considers the possibility of using digital scientific art as a tool for philosophical and aesthetic cognition. On the example of games of cellular automata and from the point of view of the paradigm of synergetics, a large-scale analogy of the dynamics of multi-element distributed systems of various natures is revealed. The question is raised about the nature of beauty, which is interpreted as a fundamental cosmic phenomenon. The concept of protoconstruct is viewed as a mental object, the properties (...) of which are transferred to the objects and phenomena under study. As an example of digital protoconstructs, the article discusses the so-called cellular symmetroids. Cellular symmetroids can be considered from the point of view of scientific art as art objects. At the same time, they represent a deep ontological metaphor. A unique property of cellular symmetroids is spontaneous destruction and transition to quasi-chaotic dynamics. This feature can be linked to the idea of historical time, which is very unusual for mathematical objects. Mathematical structures that arise as a result of calculations according to this model are completely unique and inimitable, like the internal states of the soul or psyche of a thinking subject. At the same time, they are to the same extent determined by the previous state. Integrity, internal unity are inherent not only in symmetric structures but also in the chaos that is born after them, which, in contrast to stereotypical statistical intuitive ideas, is deterministic. However, such an abstract digital art, based on the unconventional mathematics of dynamic chaos, is an accurate ontological metaphor, a visualization of the eidos of the beauty in their relationship with the cosmic logos and the nature of the original creative chaos. (shrink)

This handbook is a comprehensive treatment of business ethics from a philosophical approach.

Marxist Historiographies is the first book to examine the ebb and flow of Marxist historiography from a global and cross-cultural perspective. Since the eighteenth century, few schools of historical thought have exerted a more lasting impact than Marxism, and this impact extends far beyond the Western world within which it is most commonly analysed. Edited by two highly respected authors in the field and taking a truly global perspective on this topic, Marxist Historiographies demonstrates clearly the breadth and depth of (...) Marxism's influence in historical writing throughout the world and is essential reading for all students of historiography. (shrink)

Review of Historiography in the Twentieth Century: From Scientific Objectivity to the Postmodern Challenge by Georg G. Iggers.

In a recent important book,The Ethics of International Business, Tom Donaldson argues that multinational corporations (as well as individuals and nationstates) must, at a minimum, respect international human rights. For a purported right to be such a fundamental right it must satisfy three conditions. Donaldson calls the third condition the fairness-affordability condition. The affordability part of this condition holds that moral agents must be capable of paying for the burdens and responsibilities that a proposed human right would impose. If this (...) is impossible, then the purported right is not an international human right.I argue that Donaldson''s affordability condition is subject to four objections which reveal its untenability as one of the conditions upon which identification of international human rights must rest. I offer another way of treating problems of affordability and capability when it comes to such rights that all moral agents must respect. (shrink)

The relation of Marx's writings to ethical theory has been viewed in a variety of different ways. Some deny that Marx has or can have any ethical theory at all. Others claim, on the contrary, that underlying Marx's pronouncements lies an implicit ethical theory which we may discern. Amongst this latter group a debate has quietly been taking place of late as to the nature of the ethical theory to which Marx might be said to subscribe. Some, e.g. E. Kamenka, (...) have maintained that Marx's ethics is non-utilitarian. Others such as A. Schaff, and most recently D. Allen, have argued that in fact, Marx is a utilitarian, though of course Marx did not proclaim himself to be a utilitarian. (shrink)